Three Taverns Replaces SweetWater Inside Hartsfield-Jackson – Eater Altanta
There is a misconception, here, folks – that is, neither SweetWater nor Three Taverns will actually own and operate a restaurant/bar. Instead, a separate restaurateur, who owns and operates the restaurant, and the brewery enter into a licensing agreement whereby the brewery licenses the use of its trademarks to the restaurant. Because of tied-house prohibitions, breweries are prohibited from having an ownership interest in a licensee operating on the retail tier, such as a restaurant.
Nevertheless, to the general public, it will appear as if the brewery owns and operates the restaurant.
Three Taverns Replaces SweetWater Inside Hartsfield-Jackson – Eater Atlanta.
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