Logging On, Filling U – Social Media Taps New Life for Beer Enthusiast Culture

“”It is the first beer style based around Instagram culture and based around social media.”

Garrett Oliver’s words weren’t the first shots fired at the “fad” of New England IPA, when he uttered them in November 2017, but they were, perhaps, the most important.”

The above words start Bryan Roth’s article tackling the state of beer in the Social Media Age. Throughout the article, Roth touches on every platform, from Untappd to Twitter, and all the pros and cons which come with presence on the all consuming platforms.